MSc Web Marketing and Social Media

Study Options

Campus

Paris

Degree

Master (2-Years Degree) (Bac+5)
MSc Web Marketing and Social Media/Level 7 Qualification Register with the RNCP (French Register of Professional Certification).

Teaching Language

English. French

Duration

2 Years

Intake

February. May. October

Format

Full-Time

Fees

€12,500 per year

Course Overview

Keystone of digital, web marketing attracts and requires increasingly sharp skills in a job market where the function is becoming more widespread.
  • Learning to analyse demand, establishing a sharp strategy to generate traffic and retain customers, these are the issues that drive the web marketer. These missions revolve around systems that you will learn to master during your training, with special attention paid to social media. This tool, which is now commonplace, nevertheless conceals many secrets that only insiders can skilfully exploit to unite a community.
  • Web marketing is a transversal field where curiosity is essential. A real Swiss Army knife, it will allow you to master a whole range of skills. Web marketing also means understanding the technical functioning of all the tools used. This technical part is essential in this field and will be of capital importance throughout your course.

Academic Curriculum

Digital Marketing

Content Marketing

E-Advertising

Advanced Social Media

Influencer Marketing

Growth Hacking

The Future of Work

Global Challenges and Opportunities

Foreign Language (French, German or Spanish)

Advanced SEO

Web Development

Application Mobile

Marketing Mobile

Digital Law

E-Commerce

Social Enterprise

Data Analysis and Visualisation

A Minimum Six-Months Internship in the Curriculum

Career Opportunity after MSc Web Marketing and Social Media

MSc Web Marketing and Social Media allow you to occupy positions in these fields within any type of structure, in France or abroad.

  • 35% have direct access to the job market
  • 80% found a job within 6 months
  • 68% occupy an internationally oriented position
  • 32K € is the average gross remuneration of the 1st job

The Main Sectors of Activity are:

  • Marketing Digital
  • Content Marketing
  • E-Advertising
  • Advanced Social Media
  • Influencer Marketing
  • Growth Hacking
  • Advanced SEO
  • Web Development
  • Application Mobile
  • Marketing Mobile
  • Digital Law
  • E-Commerce

Admissions Requirements

  • Official transcripts from all degree-granting institutions attended
  • Academic transcripts and certificates of the 3 years of high school
  • Passport Copies
  • Curriculum vitae (CV)/Resume
  • 12 to 36 months of Work experience
  • SOP/Personal Statement
  • Two academic recommendation letters
  • In addition, for non-French speakers, an Official French Test Certificate equivalent to B2 level in French depends on the specialization
  • In addition, for non-English speakers, an Official English Test Certificate equivalent to B2 depends on the specialization

Final Stage

Shortlisted applicants will be contacted to organize a motivational interview in French or English on campus or Via Video conference.

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