MSc Marketing and Communication

Study Options

Campus

Paris

Degree

Master (2-Years Degree) (Bac+5)
MSc Marketing and Communication/ Level 7 Qualification Register with the RNCP (French Register of Professional Certification).

Teaching Language

English. French

Duration

2 Years

Intake

February. May. October

Format

Full-Time

Fees

€11,500 per year

Course Overview

Training is based on the real demand of companies, in line with their new managerial requirements. Future managers must not only have a good foundation in management, but also be able to design a sales, marketing, and human strategy. This program allows you to learn how to manage a set of technical and human resources related to your activity, its performance, and its development. This type of versatile profile is sought after by all sectors of activity and benefits from constant demand.

MSc Marketing and Communication Specialization

This course trains professionals with solid and up-to-date technical knowledge in the major areas of marketing: consumer behaviour, product and brand policy, communication, distribution, marketing studies, etc.

A 360 ° view of marketing will provide you with all the elements necessary for your success in the professional world. The alternation of courses, conferences, e-training, or teamwork is privileged in order to develop your autonomy and your sense of responsibility.

We want to bring you transversal skills: analytical and synthesis skills, as well as good oral and written communication skills. Indeed, relational and commercial ease is fundamental in order to be able to carry out your projects.

Academic Curriculum

MSc Marketing and Communication Specialization

Strategic and operational marketing

Consumer Sociology

Social Media

Research Methods for Events and Marketing

Foreign Language (French, German or Spanish)

Common Core

Project Management

Crisis Communication

Geopolitics for Manager

Financial Analysis and Management

Business Plan

Innovation Marketing

Management of Commercial Actions

Production Management

Data Analysis and Data Mining

Applied Marketing Tools

Influencer Marketing

Communication Digital

Brand and Marketing Communications

Common Core

International Trade Techniques

Budget Management of a Project

Business Law

Management of Social Relations

Recruitment and Business Strategy

Business Intelligence

Management of Interculturality

Digital and Social Media Marketing Strategy

Specific English

Business Game

A Minimum Six-Months Internship in the Curriculum

Career Opportunity after MSc Marketing and Communication

MSc Marketing and Communication will allow you to occupy positions in these fields within any type of structure, in France or abroad.

  • 35% have direct access to the job market
  • 80% found a job within 6 months
  • 68% occupy an internationally oriented position
  • 31K € is the average gross remuneration of the 1st job

The Main Sectors of Activity are:

  • Digital Communications Officer
  • Product Manager
  • Project Manager
  • Customer Success Manager

10% set up their own businesses.

Admissions Requirements

  • Official transcripts from all degree-granting institutions attended
  • Academic transcripts and certificates of the 3 years of high school
  • Passport Copies
  • Curriculum vitae (CV)/Resume
  • 12 to 36 months of Work experience
  • SOP/Personal Statement
  • Two academic recommendation letters
  • In addition, for non-French speakers, an Official French Test Certificate equivalent to B2 level in French depends on the specialisation
  • In addition, for non-English speakers, an Official English Test Certificate equivalent to B2 depends on the specialisation

Final Stage

Shortlisted applicants will be contacted to organize a motivational interview in French or English on campus or Via Video conference.

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