BSc (Hons) Marketing-Communication
Study Options
Campus
Paris
Degree
Bachelor (3-Years Degree)
BSc (Hons) Marketing -Communication /Level 6 qualification registered with the RNCP (French Register of Professional Certification)
Teaching Language
English. French
Duration
3 Years
Intake
February. May. October
Format
Full-Time
Fees
€7,500 per year
Course Overview
The 3-years BSc (Hons) Marketing - Communication begins with two years of general education: improvisation theater, personal branding, field visits, collaborative tools, introduction to coding, professional efficiency techniques, economic news, open innovation competition: ESB offers its students to understand the establishment and the company in a new way from the post-Bac! The 3rd year then allows you to approach all aspects of the commercial environment through the study of several axes:
- Market and environmental analysis
- Development of a commercial action plan
- Animation of the sales team
- Control and monitoring of the activity of the sales team
- Sales to large account customers
BSc (Hons) Marketing - Communication Specialization in the 3rd year
Communication is the key if marketing is the cornerstone of a successful business strategy. A ESB gives you the means to carry out marketing projects at different scales. The Marketing - Communication course will provide you with the tools to build an effective communication strategy adapted to the needs and problems encountered by companies. Your versatility and immediate operationality will make you very popular profiles.
Academic Curriculum
General Education
Humanities
Concepts and Economic News
Straight - Short Moot
Business Management
Human Resources Administration
Management of Collaborative Tools
Management and Management of Activities
Marketing Analysis
Start-up and Entrepreneurship
Foreign language (French, German or Spanish)
General Education
Negotiation Techniques
Corporate Projects
Open Innovation
Numeric Identity
Introduction to Coding
Business Game
Personal Branding
Open Innovation
Professional Efficiency Tools
Marketing - Communication Specialization
Brand identity
Design / Writing
Web marketing
Media Communication
Event Communication
Marketing International
Digital and Direct Marketing Campaign Strategy
Integrated Marketing Communication
Market Planning and Strategy
Six-month internship or professional experience in France or abroad.
Common Core
Management
Philosophy of Economics and Business
Management Control of Activities
Operational Marketing
Management of Commercial Performance
Conflict Management
Global Communication
Commercial Action Plan
Advanced Office Tools
Budget and Department Management
IT Management
Human Resources
Law
English
Professional Integration Tools
Business Project
Activity Report
Career Opportunity After BSc (Hons) Marketing-Communication
The BSc (Hons) Marketing-Communication will allow you to occupy positions in these fields within any structure, in France or abroad.
- 35% have direct access to the job market
- 80% found a job within 6 months
- 68% occupy an internationally oriented position
- 29K € is the average gross remuneration of the 1st job
The Main Sectors of Activity are
- Communication Officer
- Marketing Officer
- Product Manager
- Research Manager
55% continue their studies with a Master / Specialized Master
- Ms Marketing
- Ms Communication
- Ms International Marketing
- 10% set up their own businesses
Admissions Requirements
- Academic transcripts of the 3 years of high school
- Passport Copies
- Curriculum vitae (CV)/Resumes
- SOP/Personal Statement
- Two academic recommendation letters
- An Official English Test Certificate equivalent B1
- In addition, for non-French speakers, an Official French Test Certificate equivalent to B1 level in French depends on the specialisation.
- In addition, for non-English speakers, an Official English Test Certificate equivalent to B1 depends on the specialisation.
Final Stage
Shortlisted applicants will be contacted to organize a motivational interview in French or English on campus or Via Video conference.
Apply Now